Category News
Short & Abbott Join the Sumo Dealer Network Across North & West Devon
Sumo is pleased to welcome Short & Abbott to its growing UK dealer network, strengthening local support for farmers across North and West Devon. A well-established family business with a strong reputation for customer service and agricultural expertise, Short &…
A Day to Remember: Sumo’s Simulated Clay Shoot at Warter Priory
In June, we brought together members of the Sumo dealer network and some of our valued Sumo farmers from across the UK for a fantastic day of shooting, good food and great company at the stunning Warter Priory in East…
Russells Join the Sumo UK Dealer Network
Sumo UK is delighted to announce the appointment of Russells as an official dealer partner, further strengthening our commitment to providing first-class sales, service, and support to customers across the UK. Established in 1921, Russells is one of the UK’s…
Truro Tractors Join the Sumo Dealer Network
We’re pleased to announce that Truro Tractors have joined the Sumo UK dealer network, strengthening our dealer coverage across Cornwall and giving farmers across the region greater access to Sumo machinery, expertise and support. With three depots at Chasewater, Wadebridge…
Sumo Welcomes Craig Whiting as New Export Sales Manager
We are delighted to announce the appointment of Craig Whiting as Export Sales Manager at Sumo, effective from 3rd August 2026. Craig brings with him 20 years of experience within the agricultural industry, including the last 10 years heading up…
Sumo Strengthens Dealer Network Across East Anglia
Sumo is pleased to announce the extension of Agri-Linc’s existing dealer territory to include Norfolk and Suffolk, strengthening Sumo’s dealer network and customer support across East Anglia. Effective immediately, Agri-Linc will assume responsibility for Sumo customers across the two counties,…
From Yorkshire to Japan: Sumo DTS3 Supporting a New Dealer Network
In October last year, a Sumo DTS3 left our factory in Yorkshire and began its journey to Japan, marking an exciting milestone as it was delivered to one of our newest international distribution partners. While the DTS3 is already a…
The Sumo 0% Finance Offer is Back for Autumn 2026
Investing in new machinery is one of the biggest decisions any farming business makes. Whether you’re looking to improve soil health, reduce operating costs or increase efficiency in the field, having the right equipment is essential. That’s why Sumo’s 0%…
Sumo UK Welcomes Jack Martin as Territory Sales Manager for the South
Sumo UK is pleased to welcome Jack Martin to the team as our new Territory Sales Manager for the South of the UK. Jack joins Sumo with a wealth of agricultural industry experience gained through hands-on farming, dealer-based roles and,…
Industry Specialists Visit Sumo UK for Behind-the-Scenes Factory Tour
We were pleased to welcome a group of industry specialists from Frontier Agriculture, one of the UK’s leading crop production and grain marketing business to Sumo UK Ltd this week. The group represented a broad range of expertise, including seed…