Russells Join the Sumo UK Dealer Network
Sumo UK is delighted to announce the appointment of Russells as an official dealer partner, further strengthening our commitment to providing first-class sales, service, and support to customers across the UK.
Established in 1921, Russells is one of the UK’s most respected agricultural machinery dealerships, with a proud heritage of serving farmers, contractors, and rural businesses for over 100 years. As a long-standing New Holland dealer, the company has built an outstanding reputation for professionalism, technical expertise, and delivering exceptional customer support throughout its trading area. Their commitment to helping customers maximise productivity make them an excellent fit for the Sumo brand.
The appointment forms part of Sumo UK’s ongoing strategy to strengthen its dealer network and ensure customers have access to industry-leading products, backed by expert advice, reliable parts support, and outstanding aftersales service.
We are excited to begin this partnership and look forward to working closely with the Russells team as we continue to grow the Sumo brand and support customers across the region.
Welcome to the Sumo UK dealer network, Russells.