{"id":4066,"date":"2021-03-03T12:10:50","date_gmt":"2021-03-03T12:10:50","guid":{"rendered":"https:\/\/sumo180346.e.wpstage.net\/?page_id=4066"},"modified":"2022-05-19T13:03:05","modified_gmt":"2022-05-19T12:03:05","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.sumo1.com\/privacy-policy\/","title":{"rendered":"PRIVACY NOTICE"},"content":{"rendered":"<div><strong><span data-custom-class=\"subtitle\">Last updated November 01, 2019<\/span><\/strong><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">Thank you for choosing to be part of our community at Sumo UK Ltd, doing business as\u00a0Sumo Farm Machinery\u00a0(\u201c<strong>Sumo Farm Machinery<\/strong><\/span><span data-custom-class=\"body_text\">\u201c, \u201c<strong>we<\/strong>\u201c, \u201c<strong>us<\/strong>\u201c, \u201c<strong>our<\/strong>\u201c). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at darren.anderson@sumo1.com.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">When you visit our website\u00a0<a href=\"https:\/\/www.sumo1.com\/\" target=\"_blank\" rel=\"noopener\" data-custom-class=\"link\">https:\/\/www.sumo1.com<\/a>\u00a0(the \u201c<strong>Website<\/strong>\u201c), and more generally, use any of our services (the \u201c<strong>Services<\/strong>\u201c, which include the\u00a0<\/span><span data-custom-class=\"body_text\">Website<\/span><span data-custom-class=\"body_text\">), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">This privacy notice applies to all information collected through our Services (which, as described above, includes our\u00a0<\/span><span data-custom-class=\"body_text\">Website<\/span><span data-custom-class=\"body_text\">), as well as, any related services, sales, marketing or events.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong>Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.<\/strong><\/span><\/div>\n<div><\/div>\n<div><strong><span data-custom-class=\"heading_1\">TABLE OF CONTENTS<\/span><\/strong><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#infocollect\" data-custom-class=\"link\">1. WHAT INFORMATION DO WE COLLECT?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#infouse\" data-custom-class=\"link\">2. HOW DO WE USE YOUR INFORMATION?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#infoshare\" data-custom-class=\"link\">3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#cookies\" data-custom-class=\"link\">4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#googlemaps\" data-custom-class=\"link\">5. DO WE USE GOOGLE MAPS PLATFORM APIS?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#inforetain\" data-custom-class=\"link\">6. HOW LONG DO WE KEEP YOUR INFORMATION?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#infosafe\" data-custom-class=\"link\">7. HOW DO WE KEEP YOUR INFORMATION SAFE?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#infominors\" data-custom-class=\"link\">8. DO WE COLLECT INFORMATION FROM MINORS?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#privacyrights\" data-custom-class=\"link\">9. WHAT ARE YOUR PRIVACY RIGHTS?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#DNT\" data-custom-class=\"link\">10. CONTROLS FOR DO-NOT-TRACK FEATURES<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#caresidents\" data-custom-class=\"link\">11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#policyupdates\" data-custom-class=\"link\">12. DO WE MAKE UPDATES TO THIS NOTICE?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#contact\" data-custom-class=\"link\">13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?<\/a><\/div>\n<div><a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#request\" data-custom-class=\"link\">14. HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU?<\/a><\/div>\n<div><\/div>\n<div id=\"infocollect\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">1. WHAT INFORMATION DO WE COLLECT?<\/span><\/strong><\/span><\/div>\n<div><span data-custom-class=\"heading_2\"><strong><u><br \/>\n<\/u><\/strong><strong>Personal information you disclose to us<\/strong><\/span><\/div>\n<div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:\u00a0<\/em><\/strong><\/span><span data-custom-class=\"body_text\"><strong><em>\u00a0<\/em><\/strong><em>We collect personal information that you provide to us.<\/em><\/span><\/div>\n<\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We collect personal information that you voluntarily provide to us when you\u00a0<\/span><span data-custom-class=\"body_text\">express an interest in obtaining information about us or our products and Services, when you participate in activities on the\u00a0Website<\/span><span data-custom-class=\"body_text\">\u00a0or otherwise when you contact us.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">The personal information that we collect depends on the context of your interactions with us and the\u00a0Website, the choices you make and the products and features you use. The personal information we collect may include the following:<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong>Personal Information Provided by You.<\/strong>\u00a0We collect\u00a0names;\u00a0phone numbers;\u00a0email addresses;\u00a0mailing addresses;\u00a0and other similar information.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.<\/span><\/div>\n<div><span data-custom-class=\"heading_2\"><strong><u><br \/>\n<\/u><\/strong><strong>Information automatically collected<\/strong><\/span><\/div>\n<div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:\u00a0<\/em><\/strong><\/span><span data-custom-class=\"body_text\"><strong><em>\u00a0<\/em><\/strong><em>Some information \u2014 such as your Internet Protocol (IP) address and\/or browser and device characteristics \u2014 is collected automatically when you visit our\u00a0Website.<\/em><\/span><\/div>\n<\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We automatically collect certain information when you visit, use or navigate the\u00a0Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our\u00a0Website\u00a0and other technical information. This information is primarily needed to maintain the security and operation of our\u00a0Website, and for our internal analytics and reporting purposes.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">Like many businesses, we also collect information through cookies and similar technologies.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">The information we collect includes:<\/span><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><em>Log and Usage Data.<\/em>\u00a0Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our\u00a0Website\u00a0and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the\u00a0Website\u00a0(such as the date\/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called \u2018crash dumps\u2019) and hardware settings).<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><em>Device Data.<\/em>\u00a0We collect device data such as information about your computer, phone, tablet or other device you use to access the\u00a0Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and\/or mobile carrier, operating system and system configuration information.<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><em>Location Data.<\/em>\u00a0We collect location data such as information about your device\u2019s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the\u00a0Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services.<\/span><\/li>\n<\/ul>\n<div><\/div>\n<div><\/div>\n<div id=\"infouse\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">2. HOW DO WE USE YOUR INFORMATION?<\/span><\/strong><\/span><\/div>\n<div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short: \u00a0<\/em><\/strong><em>We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and\/or your consent.<\/em><\/span><\/div>\n<\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We use personal information collected via our\u00a0Website\u00a0for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and\/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.<\/span><\/div>\n<div><\/div>\n<div>\n<p><span data-custom-class=\"body_text\">We use the information we collect or receive:<\/span><\/p>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>To send you marketing and promotional communications.<\/strong>\u00a0We and\/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our\u00a0Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (see the \u201c<a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#privacyrights\" data-custom-class=\"link\">WHAT ARE YOUR PRIVACY RIGHTS<\/a>\u201d below).<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Deliver targeted advertising to you.<\/strong><\/span><span data-custom-class=\"body_text\">\u00a0We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and\/or location and to measure its effectiveness.<\/span><\/li>\n<\/ul>\n<div>\n<div><\/div>\n<div><\/div>\n<div id=\"infoshare\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:<\/em><\/strong><em>\u00a0 We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We may process or share your data that we hold based on the following legal basis:<\/span><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Consent:<\/strong>\u00a0We may process your data if you have given us specific consent to use your personal information for a specific purpose.<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Legitimate Interests:<\/strong>\u00a0We may process your data when it is reasonably necessary to achieve our legitimate business interests.<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Performance of a Contract:<\/strong>\u00a0Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Legal Obligations:<\/strong>\u00a0We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).<\/span><\/li>\n<\/ul>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Vital Interests:<\/strong>\u00a0We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.<\/span><\/li>\n<\/ul>\n<div><span data-custom-class=\"body_text\">More specifically, we may need to process your data or share your personal information in the following situations:<\/span><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Business Transfers.<\/strong>\u00a0We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.<\/span><\/li>\n<\/ul>\n<div>\n<div>\n<div>\n<div><\/div>\n<ul>\n<li><span data-custom-class=\"body_text\"><strong>Business Partners.\u00a0<\/strong>We may share your information with our business partners to offer you certain products, services or promotions.<\/span><\/li>\n<\/ul>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div id=\"cookies\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:\u00a0<\/em><\/strong><em>\u00a0We may use cookies and other tracking technologies to collect and store your information.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.<\/span><\/div>\n<div><\/div>\n<div id=\"googlemaps\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">5. DO WE USE GOOGLE MAPS PLATFORM APIS?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:<\/em><\/strong><em>\u00a0 Yes, we use Google Maps Platform APIs for the purpose of providing better service.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">This Website uses Google Maps Platform APIs which are subject to Google\u2019s Terms of Service. You may find the Google Maps Platform Terms of Service\u00a0<a href=\"https:\/\/developers.google.com\/maps\/terms\" target=\"_blank\" rel=\"noopener\" data-custom-class=\"link\">here<\/a>. To find out more about Google\u2019s Privacy Policy, please refer to this\u00a0<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\" data-custom-class=\"link\">link<\/a>.<\/span>\u00a0We obtain and store on your device (\u2018cache\u2019) your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document.<\/div>\n<div><\/div>\n<div id=\"inforetain\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">6. HOW LONG DO WE KEEP YOUR INFORMATION?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:\u00a0<\/em><\/strong><em>\u00a0We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than\u00a02 years.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.<\/span><\/div>\n<div><\/div>\n<div id=\"infosafe\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">7. HOW DO WE KEEP YOUR INFORMATION SAFE?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:\u00a0<\/em><\/strong><em>\u00a0We aim to protect your personal information through a system of organizational and technical security measures.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our\u00a0Website\u00a0is at your own risk. You should only access the\u00a0Website\u00a0within a secure environment.<\/span><\/div>\n<div><\/div>\n<div id=\"infominors\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">8. DO WE COLLECT INFORMATION FROM MINORS?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:<\/em><\/strong><em>\u00a0 We do not knowingly collect data from or market to children under 18 years of age.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We do not knowingly solicit data from or market to children under 18 years of age. By using the\u00a0Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent\u2019s use of the\u00a0Website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at\u00a0darren.anderson@sumo1.com.<\/span><\/div>\n<div><\/div>\n<div id=\"privacyrights\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">9. WHAT ARE YOUR PRIVACY RIGHTS?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:<\/em><\/strong><em>\u00a0 In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the\u00a0<a href=\"https:\/\/www.sumo1.com\/privacy-policy\/#contact\" data-custom-class=\"link\">contact details<\/a>\u00a0provided below. We will consider and act upon any request in accordance with applicable data protection laws.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">If you are a resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:\u00a0<a href=\"http:\/\/ec.europa.eu\/justice\/data-protection\/bodies\/authorities\/index_en.htm\" target=\"_blank\" rel=\"noopener noreferrer\" data-custom-class=\"link\">http:\/\/ec.europa.eu\/justice\/data-protection\/bodies\/authorities\/index_en.htm<\/a>.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">If you are a resident in Switzerland, the contact details for the data protection authorities are available here:\u00a0<a href=\"https:\/\/www.edoeb.admin.ch\/edoeb\/en\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-custom-class=\"link\">https:\/\/www.edoeb.admin.ch\/edoeb\/en\/home.html<\/a>.<\/span><\/div>\n<\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><u>Cookies and similar technologies:<\/u><\/strong>\u00a0Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our\u00a0Website. To opt-out of interest-based advertising by advertisers on our\u00a0Website\u00a0visit\u00a0<a href=\"http:\/\/www.aboutads.info\/choices\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-custom-class=\"link\">http:\/\/www.aboutads.info\/choices\/<\/a>.<\/span><\/div>\n<div><\/div>\n<div id=\"DNT\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">10. CONTROLS FOR DO-NOT-TRACK FEATURES<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (\u201cDNT\u201d) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.<\/span><\/div>\n<div><\/div>\n<div id=\"caresidents\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?<\/span><\/strong><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\"><strong><em>In Short:\u00a0<\/em><\/strong><em>\u00a0Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">California Civil Code Section 1798.83, also known as the \u201cShine The Light\u201d law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">If you are under 18 years of age, reside in California, and have a registered account with\u00a0the Website, you have the right to request removal of unwanted data that you publicly post on the\u00a0Website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the\u00a0Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).<\/span><\/div>\n<div><\/div>\n<div id=\"policyupdates\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">12. DO WE MAKE UPDATES TO THIS NOTICE?<\/span><\/strong>\u00a0<\/span><\/div>\n<div><em>\u00a0<\/em><\/div>\n<div><span data-custom-class=\"body_text\"><em><strong>In Short:\u00a0<\/strong>\u00a0Yes, we will update this notice as necessary to stay compliant with relevant laws.<\/em><\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">We may update this privacy notice from time to time. The updated version will be indicated by an updated \u201cRevised\u201d date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.<\/span><\/div>\n<div><\/div>\n<div id=\"contact\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?<\/span><\/strong>\u00a0<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">If you have questions or comments about this notice, you may\u00a0email us at darren.anderson@sumo1.com\u00a0or by post to:<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">Sumo UK Ltd<\/span><\/div>\n<div><span data-custom-class=\"body_text\">Sumo UK Ltd<\/span><\/div>\n<div><span data-custom-class=\"body_text\">Redgates<\/span><\/div>\n<div><span data-custom-class=\"body_text\">York, Yorkshire YO42 4RG<\/span><\/div>\n<div><span data-custom-class=\"body_text\">United Kingdom<\/span><\/div>\n<div><\/div>\n<div id=\"request\"><span id=\"control\"><strong><span data-custom-class=\"heading_1\">14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?<\/span><\/strong>\u00a0<\/span><\/div>\n<div><\/div>\n<div><span data-custom-class=\"body_text\">Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request form by clicking\u00a0<\/span><span data-custom-class=\"body_text\"><a href=\"https:\/\/app.termly.io\/notify\/965df1c2-aba5-4cdb-b25a-1b7997de370e\" target=\"_blank\" rel=\"noopener noreferrer\" data-custom-class=\"link\">here<\/a><\/span><span data-custom-class=\"body_text\">. We will respond to your request within 30 days.<\/span><\/div>\n<\/div>\n<div>This privacy policy was created using\u00a0<a href=\"https:\/\/termly.io\/products\/privacy-policy-generator\/?ftseo\">Termly\u2019s Privacy Policy Generator<\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last updated November 01, 2019 Thank you for choosing to be part of our community at Sumo UK Ltd, doing business as\u00a0Sumo Farm Machinery\u00a0(\u201cSumo Farm Machinery\u201c, \u201cwe\u201c, \u201cus\u201c, \u201cour\u201c). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sumo UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sumo1.com\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRIVACY NOTICE - Sumo UK\" \/>\n<meta property=\"og:description\" content=\"Last updated November 01, 2019 Thank you for choosing to be part of our community at Sumo UK Ltd, doing business as\u00a0Sumo Farm Machinery\u00a0(\u201cSumo Farm Machinery\u201c, \u201cwe\u201c, \u201cus\u201c, \u201cour\u201c). 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