Marketing and Communications Manager

November 9th, 2023

Job Title: Marketing and Communications Manager

Location: Melbourne, East Yorkshire

Main Purpose of the job:

Develop a commercial marketing function that drives sales and increases brand awareness, promoting a professional customer focused approach that is focused on both the UK and Export.

Main Responsibilities:

• To develop and implement the Sumo Marketing Strategy to support the bsuiness targets and strategy for growth.
• Develop the Sumo brand and ensure all internal, external and dealer promotional material are in line with brand values.
• To work alongside the Sales Team with the production of reports/presentations for UK and Export dealers and customers.
• To support the wider Sumo team with the organisation and execution of trade shows, customer activities and other on/off-site events. This may include travelling to/from such events to set-up, assist in the running of or break down afterwards. Occasional travel/overnight stays may be required.
• To devise/maintain/update Sumo promotional and sales support material for new and existing products and spares including product brochures, dealer packs and price lists
• To develop and maintain the Dealer Portal and work with the Sales team to develop as a communication tool for feedback and communication.
• To work alongside the Sales Team with the production of reports/presentations for UK and Export dealers and customers.
• Over see dealer marketing support, to promote Sumo with externally organised campaigns, ensuring the Sumo brand is upheld within the dealership.
• To manage and maintain any/all digital/social media platforms on behalf of Sumo including utilisation of YouTube clips of machinery for sales promotion purposes.
• To liaise with external agencies and providers of services such as SEO/PR/Market data etc.
• To edit and circulate regular internal and external newsletters.
• To liaise with internal colleagues, across all functions, following up on the status of current projects and flagging or resolving queries as they arise.

Skills and Experience

• Graduate calibre. (Pref Agricultural background or experienced)
• Previous experience of a Marketing and or Communications/PR role and the ability to fit and work well within a close team environment.
• Excellent written and verbal communication skills including the ability to influence decision makers.
• Previous experience of managing digital and social media as a tool.
• A proven ability to develop and manage relationships over the phone in a strong, confident, clear and polite manner.
• Experience using email creation software i.e. mail chimp
• Ability to manage multiple projects and prioritise as/when necessary.
• A good level of systems and IT skills (especially Excel and PowerPoint) and experience with a CRM system/database would be beneficial.
• Attention to detail.
• Experience in the organising/hosting of on/off-site events.
• Some experience knowledge of agri-business would be beneficial but not essential.
• Strong Presentational skills

For further information please contact Rob.Dunk@sumo1.com